monitors news on clients, competitors and the industry across key media
platforms such as print, wires and online, including social media.
This is done as part of integration with media analysis where we further
collate and analyse the data to determine overall perceptions garnered
among the media as well as the public and opinion experts.
Our media monitoring service covers an extensive list of media based in
Singapore as well as in the region. As part of the integrated process, news
tracked is delivered to clients on a regular basis, be it daily, weekly or
monthly, and in a timely manner, as early as 9am in the morning.
Managed by experienced media consultants, InsightMatrix offers customised
processes and media report formats to ensure that information reaches the
clients the way they want it, and when they want it.
As a consultancy, we do more than just news tracking by also proactively
offering advice to our clients, and at times giving recommendations, on
ways to streamline their processes and improve their communications
efforts. This is what that sets us apart from the rest.
List of enhanced services
fast-moving information age has taken on a new paradigm which sees an
explosive growth in social media network that has made it all the more
critical for companies to understand how these changes will impact their
reputation as well as communications and marketing strategies.
Keeping ahead of clients’ needs, InsightMatrix has embraced this latest
development by integrating both offline and online media analysis processes
to offer our clients a more compelling solution so as to help them track
and understand how they have been portrayed in the media and among opinion
leaders and social groups.
By way of integrating offline and online media analyses, InsightMatrix
analyses all relevant data tracked for a specific period to determine the
overall portrayal of your company in relation to:
- How positively your company or products have been
reported or mentioned in the print media and web space
- What the media and individuals have been saying
about your company or products in relation to the key messages or
- How effectively your company has been engaging your
benefits of media analysis also include benchmarking, measuring share of
voice, competitor insights and return on investment, as well as tracking
key industry trends and issues that may affect the operating environment in
which our clients operate.
More about our methodology
With InsightMatrix’s rigorous measurement methods and in-depth analysis,
our clients can leverage on the findings provided to fulfill the following
how and what the media and the individuals have been saying about your
company and products, and how these may influence others and affect overall
portrayal of your company.
the key drivers behind current outcome of communications and marketing
efforts, and determine the factors that have led to the change in portrayal
List of extended analysis
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works with an extensive network of partners in the region in providing
comprehensive coverage of key markets which our clients have presence in.
To ensure that the information tracked is in sync with our clients’
requirements, the processes are localised to suit various market
Data collected is then analysed by our core team of media consultants based
in the local markets as well as in Singapore using InsightMatrix’s
industry-leading methodology to ensure consistency in analysis and
meaningful insights generated.
In addition to this, InsightMatrix also has the capability to support
global MNCs who may have more complex needs in media monitoring and media
analysis by providing them with guidelines, helping them set up
cross-market practices, developing manuals and setting up templates to
enable them to integrate and manage these processes across the region
seamlessly, thereby yielding maximum results.
Media Monitoring and Analysis
tracks, monitors, and analyses conversations taking place across various
social media platforms, providing up-to-date insights and market intelligence
on what consumers are really saying about you and your competitors.
Combining the expertise of social media analysts, who are in tuned to the
psyche of social netizens, with state-of-the-art technology, InsightMatrix
ensures that the process of tracking online sentiments includes both key
parameters of client requirements as well as colloquialisms specific to the
mindsets of the targeted social netizens.
This is to ensure that we pick up data that is in line with our intended
objectives in order to gather a more accurate perspective of what happens
on the ground.
Data gathered is then checked for relevance and coverage before we code and
score the impact of each online message. The scoring process is important
in assessing the level of impact that each online message has on your
company or products, therefore helping you make critical decisions on
formulating your communications and marketing strategies.
By using InsightMatrix’s social media monitoring and analysis services, you
- Determine the level of noise created about your
company or products, as well as the level of control to be made about
your company’s online reputation
- Assess how positively the consumers are responding
to your company or products so that you know whom to engage in your
marketing or communications efforts
- Uncover marketing opportunities and trends to allow
you to further fine-tune your strategies and strengthen your company’s
- Identify potential risks or issues for reputation
management or damage control
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to provide our clients with a complete perspective of how their
communications and marketing efforts have influenced the media and led to a
change in consumer behaviour and mindsets, InsightMatrix takes its media
analysis effort one step further by mapping findings of the media analysis
to that of a consumer behaviour survey to assess the level of impact our
clients’ marketing or communications strategies have on the consumers.
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InsightMatrix has acquired a
broad breadth of expertise within its team.
Apart from driving the media monitoring and media analysis businesses, our media
consultants also have rich experience in areas such as media relations and
event management, which has enabled the consultancy to offer these services
as extended product offerings to our clients.
As part of organic growth, we have built an impressive portfolio in this
area which includes movers from the lifestyle, fashion, beauty and